ORC | Trademarking | Original Ideas
These are some of my favorite subjects to talk about....in my everyday life. I love this stuff! As most of you, long before I began blogging, I was an avid blog reader. That was way back when each blog had a specific area of focus and everyone was original. The One Room ChallengeTM is a perfect example of finding a need and filling it.
It all started in the best possible way. I noticed a need (to stay on track and finish a room) and created an event to make that happen. From the very first round, three years ago, the internet rewarded this original idea. Of course I was never worried about other bloggers copying my idea; creative, ethical people applaud your originality and work harder to improve their own game.
In the middle of the second round (more than 2 years ago), I was made aware of a large E-commerce company that wanted to host their own The One Room ChallengeTM. Yes, right down to the exact same name. This is a company that I am sure spent TENS OF THOUSANDS of dollars on an advertising agency and marketing firm. Really? Your experts can't think of an original idea? By working quickly, with lots of help, I was able to put a stop to this company's infringement of my event.
Before I go on, you need to know that I am not a Lawyer, nor am I giving legal advice. This is my personal experience, and when in doubt, consult with an Attorney.
I have said it before; Trademarking is expensive. I think it is a defining moment on how much a person believes in their original idea and what they are willing to do to protect it. My advice, it's not personal, it's business.....think like a man. When I see the TM or R on a logo, I get excited! Navigating the Trademarking system can be a long, difficult process, but worth it. Once you receive your Registered Trademark Certificate you will have a feeling of well deserved accomplishment.
Now go get busy, surround yourself with talented people who strive for excellence and show the Internet how original you are. Oh, and if you do Trademark an idea, I would love to hear your story.
